Natalia Vodianova photographed by Mert Alas and Marcus Pitgott, photo courtesy of LOVE
How do you outdo I-D's recent cover with three nearly nude supermodels? If you are LOVE mag, you release a series of covers featuring naked models on your blog counting down to the release of ISSUE Three of your artsy fashion & fame-focused publication. But skin is in and this issue continues founder Katie Grand's creative direction thus far for the mag. The launch issue featured a naked Beth Ditto in all her plus-size glory and ISSUE Two a bare-chested and previously unknown bass player named Alex Hartley. And this issue? Expect to see full frontals (with strategically placed x marks the spot) of iconic models including Amber, Daria, Kristen, Jeneil, Lara and today's release - Natalia. Certainly a brilliant marketing ploy considering the state of print today. The issue launch is still three days away and I'm pretty we can expect more images to be released as the countdown continues. So now that nude covers have become the latest trend du jour, I'm beginning to wonder, what's next on the fashion agenda?
Eva Herzigova, Helena Christensen and Claudia Schiffer on the cover of I-D's Winter 2009-10 issue