
"Tiffany & Co.'s stunning diamond engagement rings and beautifully crafted jewelry have made special occasions a reason to celebrate. The iconic jeweler has a rich heritage whose style has graced major events throughout history and continues to live on in legendary fashion."
- N. Jayne Seward for M Magazine
Tiffany & Co. is classic, but it is also so, so modern. Its new product line and social media campaign is captivating. It launched a new Frank Gehry Watercolor collection just last week and look for the new Tiffany Era collection, bold, graphic jewelry inspired by archival 1970s pieces, set to be fete'd on Fashion's Night Out in select Tiffany & Co stores.
The name is synonymous with love and romance, so it seems a perfect fit that it recently launched a site dedicated to the subject. WhatMakesLoveTrue is a website and iphone App for the true romantic. Love notes, love songs, the latest wedding rings, relationship advice, real life love stories and Edward Burns' short film "Will You Marry Me" are all reasons to check out the new site and Facebook page. And if you're visiting NYC, the site has a full section dedicated to the city of romance. Tips for two on where to sip a cocktail, enjoy a fabulous meal or watch a sunset are all included.
If you're not so into the love topic, but just love great product, Tiffany & Co. is constantly collaborating with iconic designers. - Frank Gehry, Paloma Picasso, Elsa Peretti - and creating beautiful new jewelry. Think Tiffany Locks and Tiffany Keys, the chic Tiffany Twist jewelry collection which launched for Mothers' Day and Tiffany Yours, a popular collection or rings, bangles and charms. Recently, I learned all about Tiffany's new summer product selection while writing a feature story for Newport Beach-based M Magazine. The luxury lifestyle publication is focused on all things chic, so it was a natural fit. Scroll down for the intro to my story..... and for the full read go to p. 30 of the online mag at mmediasite.com.
On a personal note, I'm a huge fan of Tiffany's for supporting coral conservation. The high-end jeweler discontinued selling coral jewelry in 2002 and has initiated projects to raise consumer awareness for this important issue. Tiffany also supports the nonprofit organization SeaWeb and the Too Precious To Wear campaign which seeks to educate both consumers and retailers about coral conservation. Read more in my "Under the Sea" blog post here.
Photos courtesy of Tiffany & Co./M Magazine
"Tiffany & Co.'s stunning diamond engagement rings and beautifully crafted jewelry have made special occasions a reason to celebrate. The iconic jeweler has a rich heritage whose style has graced major events throughout history and continues to live on in legendary fashion. From the iconic 128 karat Tiffnay diamond necklace worn by Audrey Hepburn in "Breakfast at Tiffanys" to the jewels worn by First Ladies and celebrities on the red carpet, its name is synonymous with high style. The famous Tiffany Blue Box is almost as coveted as the elegant jewelry it holds. Timeless appeal and a legacy of exclusivity and flawless craftsmanship makes it style unsurpassed. Pioneering design and ongoing collaborations with iconic designers such as Frank Gehry, Paloma Picasso, Elsa Peretti and the late Jean Schlumberger keeps Tiffnay & Co.'s glamorous products consistently in demand.
This season, the iconic jeweler has many exciting new products to add to its cache. Tiffany Locks and Tiffany Keys are just a few of the reasons to open the jewelry case. There are new engagement rings, the chic tiffany Twist jewelry collection which launched for Mothers' Day and Tiffany Yours, a popular collection or rings, bangles and charms. Engravable spaces and pre-engraved phrases such as "I Iove you," and "Close to my heart," makes these pieces especially popular. In addition, designer Elsa Peretti has added new styles to her iconic Portofino-inspired Bottle collection and a recent collaboration with Richard Lambertson and John Turex has expanded the brand's reach into handbags." More here.
- N. Jayne Seward
Handbags by Richard Lambertson and John Turex
The bold 1970s archival design Tiffany Era collection is set to launch at Fashion's NIght Out