MARCO MARCO hand painted corset. POPARAZZI “Matrix” mirror earrings. Photo: Ben Cope/VRated
How do you style an electronic dance music sensation?
Call in clothes some of L.A.'s top designers to create a colorful photo spread. Here are a few of the looks featured on Sofi Toufa which are in this month's issue of Vegas Rated magazine. SOFI has been touring with Grammy-nominated DeadMau5, sings lycrics for his tracks and even has a song named in her honor. "SOFI Needs A Ladder" is the star's break out hit with the electronic house DJ. To capture SOFI's personality, it was importat to reference her onstage sense of style via the EDM scene - but with an editorial fashion flair. It turned out to be an incredible shoot and SOFI was a pleasure to work with. She's not only talented, but has a great sense of style and was willing to push the edge. Brian Lichtenberg, Marco Marco, Glynneth B and Juju Gold were featured along with a dramatic red feather gown by New York-based Irina Shabayeva. Scroll down for more images and a video.
“Le Carrousel, the circular dance of fashion. This season at Louis Vuitton the circle has turned once more and arrived at a place of pure enjoyment, gentleness, joie de vivre and love. But this is a particular enjoyment and love: the joy of Parisian fashion.”
- Louis Vuitton program
How apropo to be in Paris this season and be invited to attend the Louis Vuitton show. Truly it was an honor to receive the invitation and take part in sharing the message of the brand. We each seemed to have a singular goal in mind - to celebrate Parisian fashion. And what a joy it was. A magical carousel, a whimsical fairytale with girls in fabulously feminine clothes - a vision of delicacy in beautiful lace, icy pastels, transparent flowers and and feather trimmed loveliness – and then there was Kate Moss on the runway (exclamation point!). All of this Parisian splendor harkened from a history of fine craftsmanship. And to top it off Louis Vuitton, one of the most prestigious luxury brands in the world, is also on the forefront of fashion and technology. I find it so compelling that Louis Vuitton, like Burberry, is leading the charge into the future and the digital world. Think of its recent “The Art of Travel by Louis Vuitton” campaign. For the Spring 2012 show, it created a complete digital experience to give fans an inside look at Louis Vuitton and Parisian fashion.
“The romance of Parisian fashion is a joy in the emotional exchange between the craftsman and wearer. Fashion is a spectacle, but this is an intimate relationship as well; it is not just about the joy of looking but the joy of feeling,” explained the show program. Clothes can be enjoyed because of their beauty, but the pleasure of luxury is also in knowing the craftsmanship of the garment and its exquisite design by a Parisian atelier. Case in point: the “Coquilee D’Oeuf” minaudiere, the collections’ piece de résistance. The evening bag, which took over 300 hours and 12,500 pieces of “mosaicked” eggshells to make, sums up the extreme delicacy and emotional exchange in the crafting the collection.
Just as the clothes can be appreciated from the inside out, so too can the runway show and the brand's message - by understanding what goes on behind-the-scenes. To give fans an inside look this season Louis Vuitton live-streamed the show and created a series of videos about the brand, the runway show and Paris itself. “Social media is very interesting and brings opposite personalities together,” said Kamel Ouadi, global digital director at Louis Vuitton, Paris. “There’s this idea of openness and of community [that] lets consumers connect and share…. [Social media] emphasizes the emotional aspects of a luxury industry [that] is sometimes perceived as arrogant and distant,” he said. Not only was the show was broadcast live via iPhone and iPad and on the Louis Vuitton Facebook Page, but a mini-site dedicated to the show was also launched. Fans could tune it to find out how the beautiful carousel and runway show was created and watch the building of the show tent. And designer Marc Jacobs created exclusive videos to discuss his vision of the Louis Vuitton Woman, the creative process involved in building a collection and putting on a Louis Vuitton fashion show.
In celebration of all things Parisian and chic, Louis Vuitton called on an influential five to share their multi-faceted views of Paris Fashion Week. Emmanuelle Alt (editor in chief of Vogue Paris), Derek Blasberg (fashion journalist), Jean-Philippe Delhomme (artist/illustrator), Camille Bidault-Waddington (stylist), Magda Danysz (art dealer) and Emily Weiss (blogger – Into the gloss) share their personal Fashion Week experiences at fashionshow.louisvuitton.com. Each of these trendsetters share their favorite Parisian hotspots using Amble, Louis Vuitton’s first iPhone Application. It builds on the brand's "The Art of Travel" initiative and takes travel to the next level. On the website and using Amble itself, fans can follow their favorite personalities on a stroll through Paris, record travel memories, visit a celebrity's local hot spot and find inspiration for their next trip. A virtual dream for any fashionista wanting to learn more about some of the chicest cities in the world. Also to be noted, Louis Vuitton just launched its City Guides book series on Oct. 15 (see photo below). Louis Vuitton Perspectives will continue to be updated with more exclusive content from contributors, as well as special behind-the-scenes coverage from the fashion show.
Louis Vuitton City Guides
“The merry-go-round of Parisian fashion might continue to turn, but its love affair with and ultimate commitment to craftsmanship remains timeless. Once more…with feeling.”
SAMI & LAVI twin set, MCGINN shorts, photo courtesy of Apparel News
"Spring's preppie look takes a nouveau turn when the season's hottest trends collide. Neon brights, and graphic floral prints combine with vintage shapes to create the look."
- N. Jayne Seward
Here is the latest shoot I styled and produced for Apparel News shot on the incredible 11th floor of the Cooper Design Space. The shoot published last week just in time for LA Market Week. It includes some of the city's established designers such as Trina Turk, Corey Lynn Calter and McGinn as well as some exciting new talents - Sam & Lavi, Again and Heather. Must-have wedge heels by Michael Antonio.
For more on LA Fashion Week and Market, check ApparelNews.net for all the latest coverage.
Photographer: Ben Cope/7ArtistManagement.com; Stylist: N. Jayne Seward/NormaJayne.com; Makeup: Garret Gervais for Dior Beauty at Opus Beauty; Hair: Sean James for Phyto Haircare at Opus Beauty; Model: Katrina Hunter; Photo Assistnat: Rowan Daly; Stylist Assitants: Yahaira Cardoza and Jamie Ketcher
ARO sweater. HEATHER skirt.
TRINA TURK dress and cuff.
TRINA TURK suit, top, clutch and rings. MICHAEL ANTONIO wedge pumps.
AGAIN dress. TRINA TURK clutch and ring.
MCGINN blazer. HEATHER t-shirt. COREY LYNN CALTER skirt. MICHAEL ANTONIO wedge pumps.
MCGINN dress. COREY LYNN CALTER belt. MICHAEL ANTONIO wedge heels.
SAM & LAVI lace dress. TRINA TURK ring.
TRINA TURK jacket. COREY LYNN CALTER dress. MICHAEL ANTONIO wedge pumps.
AGAIN lace dress. TRINA TURK cardigan and leggings. MICHAEL ANTONIO wedge pumps.
In a word, RODO. The Italian house has some seriously red carpet worthy heels and clutches that are undeniably chic. Here are a few of the glamorous looks I previewed in Paris. The luxury brand has been creating accessories for over 50 years. Colorful, graphic and glitzy, here are a few of my favorites.
How does one collection sum up a season? In one word. Preeeeeeeen!!!
Feminine, colorful and oh, so modern Preen Spring 2011 combines all of the right elements. The result? It's very, very chic. As I've been watching the Spring collections walk the runway in New York, I've really been wondering what will I wear next season? We've seen preppy, crisp white palettes, the '60s and more than enough floral prints. Preen puts it all together in all the right ways. Pastel palette, lace fabrics, floral prints and clean silhouttes that are ever-so-lady-like and yet effortlessly cool. Here are a few of my favorite looks, for the complete collection go here.
LUCCA COUTURE top. PAPER CROWN skirt. THE BOHEMIAN SOCIETY leggings. GASOLINE GLAMOUR 'feather collar, photo: Ben Cope/ApparelNews
Spring's cool mix of sophisticated separates gets a dose of Western style when it heads to the desert. Here are images from my latest shoot for Apparel News which published today. Joshua Tree is the perfect backdrop to set the scene for this season's Native American-inspired look. Clean stripes, Navajo prints, denim and oh, so of the moment feathers are tres chic! Designers include Ever, 7 For All Mankind, Paper Crown, Nuco, Avelaka, Fremont, Chambers, The Bohemian Society, MJM, Lucca Couture and Isabel Lu. And did I mention Gasoline Glamour?!! The brand's fabulous plumage is to die for in this shoot!! ie - the fierce feather collar pictured above and feather earrings and foxtail and horn accessories below. The full shoot on ApparelNews.net.
A big thank you to our team who traveled to the desert and pulled out all the creative stops to produce this shoot!!
PHOTOGRAPHER: BEN COPE/7ARTISTMANAGEMENT.COM; STYLIST: N. JAYNE SEWARD; MAKEUP: GARRET GERVAIS for PRTTY PEAUSHUN at OPUS BEAUTY; HAIR: TARA JEAN for ARTMIXBEAUTY.COM/UNITE product; MODELS: AMANDA at PHOTOGENICS and JON PAUL at FORD LOS ANGELES; STYLIST ASSISTANTS: JACQUELINE BOSMAN and JOHN ALLEN THOMPSON
NÜCO sport coat and ikat short. MJM tank. KELLY LYONS necklace. CHUBBY BOOB foxtail.
Left: AGAVE DENIM shirt. KILL CITY poncho. Right: 7 FOR ALL MANKIND dress. NORMA JAYNE choker.
AVELAKA lace tank. LUCCA COUTURE maxi skirt. THE BOHEMIAN SOCIETY vintage fur vest. AK VINTAGE necklaces. KELLY LYONS turquoise wrap and Brazilian agate cuff. GASOLINE GLAMOUR feather platforms.
CHAMBERS toggle cardigan and tee. FREMONT short. VENTIDUE lambskin bag. CHUBBY BOOB foxtail.
Left: AVELAKA shirtdress. Right: 7 FOR ALL MANKIND jean jacket. NÜCO tank. CHAMBERS jean. GASOLINE GLAMOUR foxtail accessory.
EVER's blazer. ISABEL LU maxi dress. GASOLINE GLAMOUR feather earring.
